Sixty Friends’ project came to life in 2004 when Sixty Group flanked Murphy&Nye, Refrigiwear and Richlu Junior lines with Miss Sixty and Energie kids collections. Sixty Friends is conceived as a unique pole grouping all main junior lines penetrating into the kids market.

A success beyond expectations transformed Sixty Friends in one of the Group’s activities with highest growth rate. The project also includes the launching of a new retail concept collecting all kids lines in a unique environment studied for the purpose. The first opening has been inaugurated in the centre of  Pescara city in September 2006.